If I am looking for how to do something and get directed to a youtube video, I will not be watching that video. I can read and comprehend and I can do it really fast–I fucking loathe the entire professional youtuber “thing,” the introductory part, the minutes they waste slowly easing into the instructions, their stupid fucking voice–I hate all of it.
Just give me words. Just put words on my screen. For fuck’s sake.
exceptions: things that naturally translate well into video–instructions for performing repairs on a car, for example.
P.S. If you have a potentially interesting product/website/whatever but you only provide information about it in video format, I am going to ignore it.
A picture says more than a thousand words. Unless that picture is animated, with speech, because in that case it transfers maybe 5 bits of information. A minute.