App metrics firm AppsFlyer estimated
that between $700 million and $800 million was stolen from mobile apps
alone in the first quarter of this year, a 30% increase over the
previous year. Pixalate’s latest analysis of in-app fraud found that 23%
of all ad impressions in mobile apps are in some way fraudulent.
Overall, Juniper Research estimates $19 billion will be stolen this year by digital ad fraudsters, but others believe the actual figure could be three times that.
as someone who never purchases mobile ads I’m very amused by this news.
I want to make some kind of joke about how no humans were hurt by this (“What about the stock holders of the companies that lost money buying tracking ads?” “No humans were hurt by this”) but I can’t make it flow right.