anaisnein:

prokopetz:

I think the real problem here is that big media corporations seem to believe that social media userbases are fungible, and persist in acting on this belief no matter how many times it’s demonstrated to be wrong.

There’s a specific pattern of events that plays out over and over (and over) again, and it looks something like this:

1. Social media platform becomes popular

2. Social media platform is purchased by big media corporation in order to gain access to it large user base

3. Big media corporation realises that social media platform’s demographics are not the demographics they want to sell things to.

4. Big media corporation institutes measures to drive away “undesirable” users, apparently in the honest belief that the outgoing users will automatically be replaced by an equal number of new, more demographically desirable users

5. This does not, in fact, occur

6. Social media platform crashes and burns

You’d think that, by the sheer law of averages, at least one person who’s capable of learning from experience would become involved in this whole process at some point.

the problem is that they can’t sell ads targeting the desirable users because the ad buyers won’t buy ads that might show up next to female-presenting nipples porn.

their solution is to crack down on porn anything remotely sexual or that just looks sexual to a severely demented algorithm.

the actual effect will be to drive away and disperse the desirable users, who, it turns out, were specifically here for freedom of expression and the ability to come together and thrive in a million continually interacting niche microcultures that collectively offered diverse community suppport for diverse needs and built tumblr into a lifesaving refuge from bland, sanitized coercive normativity.

oops.

You’d think that, by the sheer law of averages, at least one person who’s capable of learning from experience would become involved in this whole process at some point.

I mean

The point is, if you’re that one person who can learn from experience, step 2 doesn’t happen because you don’t buy the platform to start with.

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